Lowballing Your Offer is Risky Business
Call Tami Winbury Keller
Williams Realty 805-798-3412 for all your Real Estatae Needs
Let's say
you are a buyer
and you have found a house that meets your needs and its listing price is in
your financial comfort
zone. You have reviewed recent comparable sales for like properties. You
have established what you think the value of the home is. You are armed with a
pre-approval if you are going to seek financing or have copies of statements
verifying liquid funds if you are paying cash. You are ready to make an offer and
open good-faith negotiations for the house.
Okay, so stop for a moment and think of yourself as a
pitcher...a baseball pitcher. Think of the seller as the batter at the plate.
The catcher's mitt is like the comps - the target you are aiming for. Are you
with me?
Pitchers have more than one pitch. Each pitch is used for
a different strategy. Offers are the same. You can make a full-price offer with
super strong terms - a fast ball pitch down the middle of the plate. If a house
is priced at market value and there is strong competition from other buyers,
your fast ball is the best option. And you may have to go over the ask...that is
put a little extra on that pitch!
You can make an offer somewhere at the bottom of the zone
of established value. That is like throwing a slider or a breaking ball low and
inside...if it is interesting enough (strong terms like a high percentage down,
no mortgage contingency, waiving of inspections), the seller will take a look at
that pitch and may swing (a decent counter offer comes back to you) or a check
swing (no or low counter offer).
Or, you can combo up some strong terms with a sensible
value price...that's like throwing a knuckleball in the strike zone and let the
seller make contact. Get the ball in play and see if you can reach agreeable
terms and price for both sides.
Lately, I am seeing too much of the dangerous pitch
choice...the wild pitch. Lowball offers are like wild pitches. Wild pitches are
so far out of the zone, the catcher doesn't see it coming, can't catch it and
the batter is puzzled and trying not to get injured. Same thing with lowball
offers. They insult the seller, confuse the agents about your motivation and
there is no basis in anything concrete to support the offer. Pitchers who pitch
wild pitches get pulled. The seller reacts the same way by making no counter
offer and saying "NEXT!" and some other choice words I cannot type here. Your
wild pitch of an offer has set a tone for the negotiation and vicariously
painted a picture of yourself as being opportunistic, or unrealistic or not
serious. If the seller is able to remain calm and let you make an improvement,
you are lucky. But the damage has been done. You have left the door wide open
for another buyer to come in and give the seller incentive to listen more
closely to them as direct response to your lowball offer.
So, when you are ready to make an offer think of yourself
as a pitcher with a choice of pitches. AVOID WILD PITCHES. Study your target.
Get that offer over the plate and give the batter something to look at and
consider swinging at! If you can put the ball in play, you are on your way to
buying a house.
Call Tami Winbury Keller Williams Realty for all
your California Real Estate needs 805-798-3412 DRE#01878369
Written by Daniel
Gale in Long Island danielgale.com
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