Is Social Media Killing Confidentiality?
I have seen a ton of agents do it every day on Facebook, posting things like:
"My listing on __________ just got a showing for the first time in over month."
"Just sold my new listing in 10 days! Now sellers need to buy quick...does anyone have something coming up in the _________area?"
"My first-time buyers are negotiating on yet another home, hope the third time is a charm."
Before I discuss what is wrong here ( Note: I am NOT an attorney and nothing here should be construed as legal advice or interpretation of the law ), let me share this from the Ohio Revised Code 4735.51 regarding the definition of confidential information:
"All information that a client directs to be kept confidential or that if disclosed would have an adverse effect on the client's position in the real estate transaction, except to the extent the agent is required by law to disclose such information, and all information that is required by law to be kept confidential."
All of the examples above may seem fairly harmless, but could very well be deemed a breach of client confidentiality. Sure, this information may be irrelevant to many people on Facebook, but what if a local agent who you are "friends" with happens to see your posts. Could any of this information hurt your clients' position if in the wrong hands? I know if I were buying or selling a home, I wouldn't want my agent sharing anything about my situation on Facebook.
I'm not saying that agents are committing major crimes on Facebook and Twitter, I am merely suggesting that people think long and hard about their fiduciary duties before posting things. Just use common sense. I realize that everyone wants to tell the world how busy they are with buyers and sellers, but just be careful what you are sharing.
Tami Winbury's believes Confidentiality is owed to our buyers and sellers, so let's not let our exuberance over social media overshadow our sacred duty to our valued clients.
http://www.liveojai.com/
http://www.venturacountyhomesforsale.net/
written by Dan and Amy Shuman
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