QR Codes- What are those Bar- Codey Things?

Best practices for QR codes.
What to know about potential uses vs. problems











QR code.


I just couldn't resist it any longer. Every time I go to a conference or open my Twitter stream someone is talking about them. You know what I'm talking about: QR codes. Sometimes the conversations about them get really involved.
If you don't know what I'm talking about, QR codes (QR stands for "quick response") are those square "bar-codey" things you see popping up on business cards, signs and other printed real estate materials. These things were designed for use in warehouses and look like it, too.
When you run into someone who has just blown a wad of cash implementing some sort of QR code solution, he or she usually starts with something like, "These are really big in Japan."  They are cool and catching on. 
Here's the basic breakdown of how QR codes work in a typical real estate setting:
·         Real estate professional pays someone for a bunch of QR codes to print on printed stuff like business cards or signs.  Tami Winbury is a Real Estate Techi who is able to create her own QR Code for each of her Listings.  The QR Code is uploaded to each Brochure and posting for easy access.  Though QR Codes have not become main stream, they are catching on and Tami is leading the way.
·         A customer sees the QR code -- in the real world, away from their laptop -- and scans it.
·         A Web page opens on the customer's phone.
Please note that the following must be true for the customer to scan and interpret a QR code:
·         Customer possesses a Web-enabled phone.
·         Phone has a camera.
·         Phone is capable of running apps.  DROIDS have a free QR Code App and it takes about 2 seconds to download.  When you see a code very simply go to the QR app and snap a picture.  You will IMMEDIATELY have all the information you need.  You do not need to text yourself a phone number, address or name.  It will all be instantly uploaded to your phone for you.  If your phone does not have the app available then you NEED a new phone!
·         Customer has downloaded a QR code-reading app to the phone.
·         Customer knows that there's a QR code on the printed stuff.
Lighting is such that scanning the QR code is possible (example: if the code is on a sign this is all happening during bright daylight hours).
Visit http://www.liveojai.com/
or http://www.venturacountyhomesforsale.net/

  

Repost By Gahlord Dewald, Tuesday, March 29, 2011.
Inman News™